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Clients

Work

Innocent

Fruit, made easy

Brief

2 in 3 adults in the UK aren’t getting their 5-a-day at the moment. How do we get them to see innocent Smoothies as the best solution to remedy this?

Execution

We created a FB video campaign consisting of multiple short films showcasing some of the humorous ways people struggle to get fruit into their day. Simply put, if you can’t eat it, drink it.

Results

Over 7 million views
Over 25k engagements

Want My Bet

2015 Launch

Brief

Create a campaign that not only introduces new betting platform WantMyBet to the UK market but also explain how it works.

Execution

We created a funny 90 second explainer video for social media giving cameos to big social influencers, like vine star Anto Sharp and footballer Jimmy Bullard.

Results

Trended on Twitter in the UK on release
Twitter reach of over 100 million
Over 2 million views across social media

EA

The Sims 4 Launch

Brief

Create a social media campaign to promote the launch of The Sims 4 working with the tagline ‘weird Sims, weirder stories’.

Execution

We created the world’s first social media sitcom on Twitter and followed four hapless Sims characters for 2 weeks through live tweets.  It was Eastenders on steroids and saw marriages, deaths, bizarre thefts and giant gold fish. In addition we supported the campaign with a series of idents to sponsor Channel 4’sStars At Your Service.

Results

Most successful Sims release in 15 years
Over 20 million social media reach

Fitbit x Sport Relief

Don't Let Paul Do It All

Brief

Promote Fitbit’s partnership with Sport Relief and drive consumers to get involved in a branded challenge.

Idea

The idea of the Big Billion Step-A-Thon was born – a challenge aiming to get 5 Billion Steps tracked with Fitbit before Sport Relief’s main event.

Maintaining momentum is crucial for any branded challenge. It’s not only difficult to get people to sign up, but also keep them interested & engaged for the entire length of the challenge.

As a result, we created 28 bespoke videos (both long & short-form) served to people at different points of the campaign to make sure they felt like we were there with them every step of the way:

Results

9,000,000 Video views
5 Billion Step Target hit in 2 weeks
5,006,448,823 #stepsforgoodtaken
274,218 microsite visits
Facebook Engagement 26,040
Twitter Engagement  6,244

Laphroaig

Opinions Welcome

Brief

Bring to life the #opinionswelcome campaign and get people in the US who are new to whiskey talking about the brand.

Execution

Due to the highly distinctive taste of Laphroaig, everyone that tries it has an interesting opinion on it. We worked with White Label to create a series of films that gave people’s honest opinions, good or bad. The results were a phenomenal success across social media in the US and in addition the campaign ran across Europe as a TVC.

Results

  • AdWeek’s ad of the week June 2014
  • 3 million+ views
  • 15k shares
  • 25% sales spike for the quarter

Jack Whitehall

2014 Arena Tour

Brief

Create a social media video campaign to promote ticket sales for Jack’s Arena tour, a 7 minute short film to introduce the show and a a series of shorts for the half time entertainment.

Execution

We worked with a host of comedians to create short films about the build up to Jack’s tour, including his flamboyant Stage Manager, clueless PR man and terrifying Personal Security.  For the intro film we went back to Jack’s childhood and created a short film about his struggle in the ‘hoods of Putney’ and for the half time entertainment we pulled in Chris Akabusi for an in-seat workout.

Results

The tour was a sell out
The Telegraph praised the videos in it’s 4* review

 

FitBit

Social Content 2015

Brief

Fitbit in 2014 was growing in popularity but was still fairly unknown outside of core fitness circles. How could we grow the brand over social media in 2015 and, in turn, drive mass trial?

Execution

We uncovered an insight which was that when people started using Fitbit, it became a very treasured part of their daily routine. So we created a #fitbitaddict content campaign, creating relatable, humorous content. It meant that we strengthened our relationship with existing users and also drove trial through intrigue for those who hadn’t yet come into contact with the brand.

Results

117% increase in Facebook followers in 6 months
105% increase in Twitter followers in 6 months
900% Avg. viewership increase on our content compared to 2014

Laphroaig

Christmas Choir

Brief

Create a festive thank you to The Friends Of Laphroaig for their opinions that year, continuing the discussion in the US about this unique whiskey.

Execution

Again working with White Label, we flew a choir up to Islay, the home of Laphroaig, to sing various different opinions garnered across the year in a series of three videos.

Results

The first video had over 1.5 million views
Over 3 million views across all videos

 

Vita Coco

Just Get Thirsty

BRIEF

Vita Coco wanted to create several short online films to bring their campaign, ‘Just Get Thirsty’ to life on social. Each of the films had to fit with Vita Coco’s unique personality and also have humour to aid cut-through online. 

EXECUTION

Just Get Thirsty was a campaign all about celebrating an active lifestyle, that ‘whatever you do, just get thirsty’. We created 3x tongue-in-cheek films all about people living ‘active’ lifestyles but deliberately making them different from the norm..

RESULTS

Coming soon...

Forest Road Brewing Co

Forest Road Launch

BRIEF

An open brief to create a piece of content on a zero budget to get people excited about this new East London brewery.

EXECUTION

With such a great back story we decided to look no further than this for the video. We told the first year of the brewery at lightning speed and roped in Jack Whitehall to do the voice over. 

RESULTS

With zero budget for distribution we just put the video on Facebook and hoped people would share. They did and we achieved 2.5k likes and over 500k views.  

clients Seek to amuse

About Us

At The Wagon, we seek to amuse. We’re a next generation entertainment business working with comedians, brands and broadcasters to create dynamic, funny campaigns.

For us, it all comes down to enjoyment: we enjoy what we do, people enjoy working with us and audiences enjoy what we make.

Have a look around and drop us an email, we’d love to hear from you.

Seek to amuse How we work

How We Work

Our process is about striking the balance between science and creativity; the science behind clever strategy combined with the creativity in making great content.

About Us The team

The Team

How we work Contact Us

Contact Us

the wagon

4th Floor, 47 Dean St (Straight Outta Old Compton Street) Soho, London W1D 5BE
020 7183 4688
info@thewagon.tv

The team