2 in 3 adults in the UK aren’t getting their 5-a-day at the moment. How do we get them to see innocent Smoothies as the best solution to remedy this?
We created a FB video campaign consisting of multiple short films showcasing some of the humorous ways people struggle to get fruit into their day. Simply put, if you can’t eat it, drink it.
Over 7 million views
Over 25k engagements
Create a campaign that not only introduces new betting platform WantMyBet to the UK market but also explain how it works.
We created a funny 90 second explainer video for social media giving cameos to big social influencers, like vine star Anto Sharp and footballer Jimmy Bullard.
Trended on Twitter in the UK on release
Twitter reach of over 100 million
Over 2 million views across social media
Create a social media campaign to promote the launch of The Sims 4 working with the tagline ‘weird Sims, weirder stories’.
We created the world’s first social media sitcom on Twitter and followed four hapless Sims characters for 2 weeks through live tweets. It was Eastenders on steroids and saw marriages, deaths, bizarre thefts and giant gold fish. In addition we supported the campaign with a series of idents to sponsor Channel 4’sStars At Your Service.
Most successful Sims release in 15 years
Over 20 million social media reach
The idea of the Big Billion Step-A-Thon was born – a challenge aiming to get 5 Billion Steps tracked with Fitbit before Sport Relief’s main event.
Maintaining momentum is crucial for any branded challenge. It’s not only difficult to get people to sign up, but also keep them interested & engaged for the entire length of the challenge.
As a result, we created 28 bespoke videos (both long & short-form) served to people at different points of the campaign to make sure they felt like we were there with them every step of the way:
9,000,000 Video views
5 Billion Step Target hit in 2 weeks
274,218 microsite visits
Facebook Engagement 26,040
Twitter Engagement 6,244
Bring to life the #opinionswelcome campaign and get people in the US who are new to whiskey talking about the brand.
Due to the highly distinctive taste of Laphroaig, everyone that tries it has an interesting opinion on it. We worked with White Label to create a series of films that gave people’s honest opinions, good or bad. The results were a phenomenal success across social media in the US and in addition the campaign ran across Europe as a TVC.
Create a social media video campaign to promote ticket sales for Jack’s Arena tour, a 7 minute short film to introduce the show and a a series of shorts for the half time entertainment.
We worked with a host of comedians to create short films about the build up to Jack’s tour, including his flamboyant Stage Manager, clueless PR man and terrifying Personal Security. For the intro film we went back to Jack’s childhood and created a short film about his struggle in the ‘hoods of Putney’ and for the half time entertainment we pulled in Chris Akabusi for an in-seat workout.
The tour was a sell out
The Telegraph praised the videos in it’s 4* review
Fitbit in 2014 was growing in popularity but was still fairly unknown outside of core fitness circles. How could we grow the brand over social media in 2015 and, in turn, drive mass trial?
We uncovered an insight which was that when people started using Fitbit, it became a very treasured part of their daily routine. So we created a #fitbitaddict content campaign, creating relatable, humorous content. It meant that we strengthened our relationship with existing users and also drove trial through intrigue for those who hadn’t yet come into contact with the brand.
117% increase in Facebook followers in 6 months
105% increase in Twitter followers in 6 months
900% Avg. viewership increase on our content compared to 2014
Create a festive thank you to The Friends Of Laphroaig for their opinions that year, continuing the discussion in the US about this unique whiskey.
Again working with White Label, we flew a choir up to Islay, the home of Laphroaig, to sing various different opinions garnered across the year in a series of three videos.
The first video had over 1.5 million views
Over 3 million views across all videos
Vita Coco wanted to create several short online films to bring their campaign, ‘Just Get Thirsty’ to life on social. Each of the films had to fit with Vita Coco’s unique personality and also have humour to aid cut-through online.
Just Get Thirsty was a campaign all about celebrating an active lifestyle, that ‘whatever you do, just get thirsty’. We created 3x tongue-in-cheek films all about people living ‘active’ lifestyles but deliberately making them different from the norm..
An open brief to create a piece of content on a zero budget to get people excited about this new East London brewery.
With such a great back story we decided to look no further than this for the video. We told the first year of the brewery at lightning speed and roped in Jack Whitehall to do the voice over.
With zero budget for distribution we just put the video on Facebook and hoped people would share. They did and we achieved 2.5k likes and over 500k views.
At The Wagon, we seek to amuse. We’re a next generation entertainment business working with comedians, brands and broadcasters to create dynamic, funny campaigns.
For us, it all comes down to enjoyment: we enjoy what we do, people enjoy working with us and audiences enjoy what we make.
Have a look around and drop us an email, we’d love to hear from you.
Our process is about striking the balance between science and creativity; the science behind clever strategy combined with the creativity in making great content.
There’s a lot of terrible stuff out there and so we always start with a clever strategy. We make sure that we're making the right content to find the right audiences in the right places at the right time.
There are two ways to be memorable: make ‘em laugh or make ‘em cry. We prefer the former. To us, writing is the most important ingredient and we have a brilliant team who are great at making things funny.
Getting production right usually comes down to three things: ruthless organisation, a visionary director and brilliant talent on screen. The casting is so important and we pride ourselves on it.
We believe in organic traffic over paid. For longer watch times, higher engagement and, if done well, less cost. We work with relevant partners and influencers to ensure our content finds those organic audiences.
So nice and so talented that there is conspiracy at The Wagon that Inez is the Second Coming.
Nathan is our very own, in-house, gag vending machine. He's pretty funny for a 12 year old Emo kid.
Head Of Branded Content
Alex used to work for a big ad agency but after 5 years realised he was both too nice and too funny.
Freddie founded The Wagon and oversees all creative output.
Rory really, really likes green tea and peanut butter.
Matt is a wizard. He takes hard drives and turns them into masterpieces.
Good Will Hunting was in fact based on Emma.
Licia is freelance because she spends half her year travelling the globe, literally. We fall apart in her absence.
No words can do this man justice.