FitBit

Don't Let Paul Do It All


In partnership with Sport Relief, Fitbit asked us to help the nation clock up 5 billion steps for their Big Billion Step-a-thon. In addition to our hero video, a mockumentary about one man’s mission to walk 5 billion steps by himself, we worked with Al Murray & Tess Daly on a celebrity step-a-thon. The campaign was a huge success, racking up 9 million video views and importantly, smashing the 5 billion step target in just 2 weeks.