Innocent

Fruit, made easy


Before everyone got flustered about 10 fruit and veg portions a day, even 5 seemed a bit daunting for us Brits. Innocent smoothies believe if you can’t eat it, drink it, so we created a humorous film campaign to get their fruit smoothies front of mind. Our campaign was seen over 7 million times, with more than 25,000 interactions on social.