Fitbit

Step up, get down


For this year’s Comic Relief, we were brought on to produce Fitbit’s video campaign. The theme for this year was dance and for every dance people uploaded to social media, Fitbit donated. Louis Spence kicked off our video campaign with some quite erm, ‘unique’ dance moves…and finished with our grand finale…a dance off between Freddie Flintoff and Kelly Brook. The campaign was a huge success with Fitbit consequently donating £500k to Comic Relief.